Reasons to Rebrand
1 You've outgrown your name. Companies evolve and change as they grow and serve new customers and markets. If you have new products or markets, rebranding is critical to express a new value proposition.
2 If your company has had a major crisis or a new negative connotation with customers, it’s time to change your brand.
3 You're frequently confused with another company. If you continually have to clarify your company as opposed to another company to potential customers, it may be time to change your brand.
4 You've been carrying around a bad or ineffective name for years. If your company name is not connecting customers, then you may want to consider a rebrand.
5 Your name is not suitable for the internet. A company with the name of Ford Owners may not want the URL fordowners.com, because it means other things than just Ford Owners.
6 People have trouble remembering it, spelling it or saying it. Chick-fil-A can get away with misspellings or a play on words, but most companies can't.
How can we help your brand grow?
Option A: Accelerator Program
If your brand's revenue is in the $3-5 Million range, we can help you take it to the next level with our Accelerator Program which includes:
- Detailed Discovery & Research
- Point of Differentiation
- Clear Value Proposition
- Brand Identity Refresh
- Brand Style Guide (example)
$5,000 per month investment / 3 month commitment
Option B: Starter Kit*
Brand refresh, plus a choice of elements for eligible* early-stage brands:
- Two new logo options with two revisions of the chosen option
- Brand style guide
And a choice of ONE of the following
- New package label template
- Sales collateral
- Updated website template design (implementation additional cost)
$5,000 investment / 45 day commitment
*If you’re a woman/minority/veteran-owned certified business, part of an incubator or a member of one of our partner groups AND you have less than $3 Million in revenue, you may be eligible for our Starter Kit. To learn if you are eligible email Joshua@brandthumb.com