Old Logo
AquaMelon
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The producers of AquaMelon were ready to take advantage of the watermelon trend. Unfortunately, they moved too quickly and did not give branding their product the attention it needed.
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After the realization that the packaging acts like marketing and they weren’t taking full advantage of that, they turned to Brandthumb for assistance.
Challenges:
When AquaMelon was ready to go to market, many competitors had flooded the market.
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A completely new brand identity with equity building elements needed to be created
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The product needed to SPEAK to customers on shelf
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The appearance of the packaging needed to reflect the premium ingredients inside the bottle
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The communication needed to be clear and simple
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Product benefits needed to be highlighted
Before and After
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Introduced a core brand color
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Developed a proprietary brand identity
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Clearly displayed the product name
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Descriptor language is clear and simple
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Core color highlights product benefits
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Beautiful appetite appeal
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Highlights ingredients and flavor
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Contemporary distinguished design