The producers of AquaMelon were ready to take advantage of the watermelon trend. Unfortunately, they moved too quickly and did not give branding their product the attention it needed.
After the realization that the packaging acts like marketing and they weren’t taking full advantage of that, they turned to Brandthumb for assistance.
When AquaMelon was ready to go to market, many competitors had flooded the market.
A completely new brand identity with equity building elements needed to be created
The product needed to SPEAK to customers on shelf
The appearance of the packaging needed to reflect the premium ingredients inside the bottle
The communication needed to be clear and simple
Product benefits needed to be highlighted