© Brandthumb, Inc.

Coty

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Brandthumb aligned with Coty leaders to develop effective communication vehicles that work much like traditional advertising — capture attention in a fun manor, create clear messages and deliver them through the appropriate channels tailored to the audience.

  • Increase internal compliance

  • Align employee contributions with company goals

  • Keep employees informed, motivated and engaged. 

  • Enable employees to “live” the vision of the company in their day-to-day activities.

  • Ensure that the brand vision is in the minds of employees so that they are supporting the brand in every decision they make.

  • To be effective, these materials must be as creative and eye-catching as the materials the company delivers to their external audience.

Challenges:

At Coty, internal communications — whereby employers, employees and colleagues share information, talk to each other and learn about new systems or procedures — has not been effective at ensuring that there is mutual understanding between management and staff.  

  • Internal marketing is a challenge

  • Without the proper communications, employees are likely to undermine the expectations set by upper management

  • Employees may feel disengaged or, worse, hostile toward the company

  • While executives recognize the company’s strategy and direction, few understand the need to convince employees of the brand’s power—they take it as a given.

  • The people who are charged with internal communications typically don’t have the marketing skills to communicate successfully

Internal Platform Branding