Family Resources was founded in 1970 as The Hotline Foundation, Inc. As their needs grew and services evolved, the agency changed its name to Family Resources, Inc.
Today they operate short-term crisis shelters, transitional living programs for teens, programs to prevent truancy, individual and family counseling and outreach programs.
We developed a look that embodies our organization’s nurturing and caring approach to meeting the needs of families, children, and teens in crisis.
The logo was redesigned to be friendlier, soothing, emotional and distinctive. The identity now depicts family and community linking together in hope of a better tomorrow.
Other branding elements were developed and displayed throughout the organization for consistency.