Paintenance by Painters on Demand
Painters on Demand (POD) offers superior paint services for both residential and commercial properties. Services range from quick “as needed” labor to complete contract-based projects.
After years of answering how-to questions from customers in regards to their freshly painted walls, POD developed a maintenance program called Paintenance. With a Paintenance plan, POD will maintain client’s paint surfaces so that it always looks perfect.
Appearances are everything and your space says a lot about you, your company or your home. POD’s Paintenance keeps customers’ facilities perpetually clean and freshly painted consistently. A clean, vibrant, well-maintained space shows pride and professionalism. POD can ensure the vitality of client’s establishments.
Challenges:
The overall POD brand was not sending the right signals to the right customers for driving optimal conversions due to unclear branding and communications of the company’s benefit proposition.
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Consumers were bombarded with many messages every minute. To have their message resonate, it needed to be clear, concise and relevant
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The brand identity was generic/corporate and has no intentional connection to painting
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Generating prospects or leads was not working optimally because of confusing marketing messages that did not drive conversions
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Understanding the different services’ value propositions was unclear making it difficult to articulate and sell
Former Fleet Design
and Uniform
New Fleet Design