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Paintenance by Painters on Demand

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Painters on Demand (POD) offers superior paint services for both residential and commercial properties. Services range from quick “as needed” labor to complete contract-based projects. 

 

After years of answering how-to questions from customers in regards to their freshly painted walls, POD developed a maintenance program called Paintenance. With a Paintenance plan, POD will maintain client’s paint surfaces so that it always looks perfect.

 

Appearances are everything and your space says a lot about you, your company or your home. POD’s Paintenance keeps customers’ facilities perpetually clean and freshly painted consistently. A clean, vibrant, well-maintained space shows pride and professionalism. POD can ensure the vitality of client’s establishments.

Challenges:

The overall POD brand was not sending the right signals to the right customers for driving optimal conversions due to unclear branding and communications of the company’s benefit proposition.

  • Consumers were bombarded with many messages every minute. To have their message resonate, it needed to be clear, concise and relevant

  • The brand identity was generic/corporate and has no intentional connection to painting

  • Generating prospects or leads was not working optimally because of confusing marketing messages that did not drive conversions

  • Understanding the different services’ value propositions was unclear making it difficult to articulate and sell

Former Fleet Design

and Uniform

New Fleet Design