LET US GUIDE YOUR GROWTH
Branding is one of the most important aspects of any business, large or small, retail or B2B.
Your brand tells your targets what they can expect from your products and services, and it differentiates your offering from your competitors’.
Strategic branding leads to stronger brand equity and added value brought to your company's products or services. Let’s work together to solve your business challenges.
REASONS TO REBRAND
You may have outgrown your name. For companies that have evolved and grown to serve new customers and markets, rebranding is critical to express a new value proposition.
If your brand is often confused with another or if you continually have to clarify your brand over another, branding will help.
If your brand name is difficult to spell and understand or if it’s not connecting with your customers, rebranding may be necessary.
If people are having trouble remembering your brand, it just blends in with other brands or words, nothing excites customers, you may benefit from a rebrand.
WE CAN HELP: BRANDING
We’ll develop your brand strategy – how, what, where, when, and to whom you plan on communicating and delivering on your brand messages. We’ll guide you on what you should communicate visually and verbally.
Branding Development Scope of Work:
Detailed Discovery & Research
Defining Your Brand Positioning
Creating a Clear Value Proposition
Developing the Brand Identity (New or Rebrand)
Devising a Tagline
Producing a Brand Style Guide for Consistency (see example)
$5,000 per month for three (3) months
WE CAN HELP: PACKAGING
Developing a robust, authentic brand and delivering it consistently is the foundation upon which every successful business is built.
We can help develop your packaging to consistently deliver the right message to the right people and create just the right reaction – to buy.
Packaging Development Scope of Work:
Developing the Brand Identity (Refresh)
Defining Your Brand Colors
Setting the Brand Tone
Creating an SKU or Flavor Structure
File Preparation and Production
$5,000 per month for two (2) months
Sulma Aruz-Brown, COO
Brandthumb designed a new modern logo, style guide and positioning that has made an impact for the NYCHCC. The process was easy and we love the results.