No matter what size company you are, the packaging design is important. Your packaging is the best salesperson for your product. In a store, your packaging does the talking. There isn’t anything else there for customers to form opinions.

If you craft the right communications and present it with an aesthetically pleasing design on your product, your benefit story will come across much more impactfully. You will make choosing your product easier and hence, they will buy it. Ultimately, this will establish a foundation for building brand value.